Titles are going around like hot cakes baby!

In the last year the two main titles of the WWE, the World Heavyweight Championship and WWE Championship have been changing hands quite frequently turning everyone into transitional champions. It’s almost maddening.

Last year on Smackdown the WWE title went back and forth between Edge, Triple H, and even Jeff Hardy had a brief stint as champion. And you know that would be ok if the other show (Monday Night RAW) had a little bit more of a consistent champion. But ever since Chris Jericho yanked the World Heavyweight Championship off Batista, who only held the title for a week, even that title has been bounced around like a hot potato; First, Cena came back from injury and got the belt off of Jericho. He held it for a good two or three months, then lost it again to Edge in the Elimination Chamber. Then, about a month or so later, Cena wins it back off Edge at Wrestlemania 25 only to lose it again last Sunday at Backlash.

Although a lot of these title changes have made for some interesting Pay-Per Views, one key question (at least to me) is raised. What is the point of Wrestlemania? Wrestlemania is supposed to be “the grandest stage” as the WWE likes to put it. But if you have two competitors, Cena and Triple H, winning and defending their titles respectively on the “grandest stage, only to lose the titles a month later to the same guys they faced at Wrestlemania… then what is the point? I would think of the Mecca of all WWE Pay-Per Views to be the end-all-be-all. However, when Cena wins the title and the WWE makes a big deal of how he took out the Big Show and Edge at the same time then loses 30 days later, and the Triple H and Orton feud is not resolved at the final showdown of the WWE season, then it’s almost like winning at Wrestlemania has no finality to it.

And perhaps that’s not what it is meant to be. But if this keeps up, at least in my mind, it makes Wrestlemania look like just another WWE Pay-Per View.

WWE's John Cena

Last night on Monday Night RAW, Vickie Guerrero finally honored Cena’s contractual obligations by giving him his rematch against Edge. However, Edge did what he’s always done, what he’s done since he got to Smackdown, and what he did in his first feud with Cena… cheat.

I’m all for cheating in the WWE. It’s kniving, clever, and keeps stories interesting. You can’t wait until that guy finally gets caught, or he defends his title with stipulations where the title changes hands on disqualifications. And a lot of the time I even like seeing a guy get screwed over by some cheating too. But this time it was too obvious and so unoriginal it was a slap in the face to the so-called WWE Universe.

Edge didn’t cheat in any special way. He did what many champion cheaters do and that’s use their belt as a weapon. It just puzzles me. Why would the WWE restart a feud that lasted quite a long time already the first time around, and rehash the same tricks as the last time?

Now the bookers are trying to fool us by having Vickie Guerrero, acting RAW General manager, name Big Show as number one contender for the World Heavyweight Championship. That’s crap. Nobody is going to believe that outside of the little kids who still think it’s real. If this Wrestlemania matchup does not get altered somehow by the time it goes live, I will be astounded. And if it actually does end up being the Big Show and Edge, I will be forced to predict something unprecedented to happen.

For now though, my prediction will be that Cena somehow will qualify for the match and it will be a Triple Threat. We’ll see though.

Can somebody please make this ugly face lose before it starts making me puke? Geez.

I am getting very tired of Vladimir Koslov not getting the chance to finish up a match on Smackdown, and even at the Pay-Per View last week, Armageddon. It seems like every time he faces off against a big player, Undertaker, Triple H, Jeff Hardy, etc… he doesn’t get to finish a match.

There are better ways to bring up new talent in pro wrestling than having a guy constantly win or remain undefeated by countless disqualifications. If his undefeated record keeps staying alive, then by the time the bookers decide he’s ready to lose, he’s going to go under like guys like Umaga and Great Khali, where they only get title matches that feature more than two contestants, and they’re in it solely for “Oohs” and “Ahs” because of the caricature nature of their persona or gimmick.

Plenty of guys have made names for themselves without having to start their careers with long winning streaks. John Cena lost his first match, and lost a few title matches before he got into the limelight. Guys like Triple H and Edge weren’t in the running for Supercards until years later in their careers. And the latest example of this is Jeff Hardy.

All of these stone faced characters that are being brought up as early unbreakables fall hard after their first losses and they then become closer and closer to becoming full-time jobbers as they steadily lose their luster.

John Cena has considerably less tenure in the WWE yet is no stranger to championship success. Jeff Hardy, left, and Matt Hardy, right, are still newcomers to this type of limelight.

How about those three champions in the WWE! On ECW we have Matt Hardy holding the ECW Championship. This guy had been jobbing pretty hard perhaps a year, and then some, or so ago on Smackdown before MVP made his debut and they began their feud and Tag Team Championship reign. The enigmatic Jeff Hardy gained his first main title by winning the WWE Championship this past Sunday at Armageddon with his lights-out performance. And then we have the ultimate hardass… John Cena. And I don’t mean hardass in the sense that he’s a jerk. If anything, Cena is one of the prime examples of a face player… and he has the World Heavyweight Championship. I’m talking about an unbreakable good guy hardass.

Speaking of faces, all three of these guys are face characters for the WWE. I just think it’s a little different and interesting to see them all with the titles of the brand they wrestle for. For guys like the Hardys, this type of success was a long time coming. The Hardy boys were constantly subjected to drawing “Oohs” and “Ahhs” from the crowds purely on wrestling ability, and both had a history of coming up short as singles competitors whenever they weren’t tagging it up.

However, in that time that Matt Hardy began to rise on Smackdown in the time of the MVP feud, the Smackdown brand did a decent job of giving him some mic time so that the fans could get a feel for the personality of the guy who had always played second fiddle to his brother Jeff.

Similarly, Jeff began to voice himself up when he returned to the WWE on Monday Night RAW. He came out and had a plenty of title matches, held the Intercontinental Championship a few times, had big battles with the likes of Umaga, and once again, had been coming up short in championship opportunities. The only difference in his second stint has been the sense that his time would eventually come to be a brand champ.

Then we have Cena. I already did my story on “The Champ.” (See ‘John Cena… A Man to Be’). He looks like he’ll be hanging onto his belt for quite a while. But with the recent heightened frequency of titles changing hands on RAW and Smackdown, perhaps neither of the three is a lock to hold onto their belts for an extended period of time. Either way, all three reigns have the potential to be very exciting.

There are good aspects of this and bad. The bad is that it has to suggest that separate Pay-Per Views for each brand (RAW, Smackdown, ECW) were not enough to draw TV purchases. But the good is that those matches sucked besides the title matches were starting to be all that anyone really cared about. I mean, when you had one Pay-Per view that was just Smackdown feuds, the only stuff that really mattered was a U.S. Title match, the main event for the World Heavyweight Championship (now on RAW), and perhaps one pretty good grudge match like Undertaker and Great Khali. Other than that, every other match would be a bunch of filler for the most part. Stuff that the kids will enjoy.

However, now with the Supercards having mostly title matches or actually intriguing grudge matches, the Pay-Per Views really have become more purchase-worthy. But don’t put some new marketing changes past the WWE anytime soon. For any of those who have been watching lately, I’m sure you’ve noticed the blatant exposure that Monday Night Raw has been trying to create for their Intercontinental Title with their 8-man tournament for the title against William Regal.

All in all, any real wrestling fan will not let this stop them from at least keeping up with the goings-on of their beloved program. The WWE may seem to be in a rut (especially when Vince McMahon has to give away millions of his own money to fans) but in truth, nobody gets more down and dirty than Pro Wrestling at its finest, and for those of you who already watch, you know what I’m talking about!